Mannel purchases General Mills' Martel Bakery Mix
July 21, 2017
Mannel Now Offering Bakery Mix
In July 2016, The Mannel Milling Company announced a tentative agreement to purchase one of the country's largest bakery mix facilities from General Mills Inc., Minneapolis, Minnesota. Mannel had been a supplier to General Mills' Martel facility for over 40 years.
"This is an exciting opportunity for Mannel to extend our services into the bakery mix and foodservice industry. It allows us [Mannel] to continue to add value to our wheat flour and expand our product offerings to better serve our customers."
Ford Mannel, President of Mannel, Fostoria, Ohio
The Martel facility, located in Caledonia, Ohio, served as bakery mix and packaging facility for General Mills. Mannel has continued similar operations with a relatively unchanged workforce.
"With the acquisition of Martel, we [Mannel] are no longer constrained to selling flour as an ingredient into baked goods or bakery mix. This change presented an opportunity to offer a full line of bakery mix products to our big box, commercial, wholesale and bakery customers and marketplaces."
Today, Mannel has further expanded their investment in developing new bakery mix and foodservice products with a joint venture partnership with Plaza Belmont to operate Renwood Mills in Newton, North Carolina.
Click here to learn more about custom recipe options from Mannel Bakery Mix and Foodservice.
